About

As a fifth-generation cattle breeder, I have a passion for beef cattle, their breeding and genetics.

At Breeder Genetics, we personally inspect all bulls we market, travelling to research the herds and female lines they originate from. This commitment ensures that breeders have all the detailed information needed to make a well-informed decision. Our focus is on selecting bulls that will excel in varied Australian environments and perform within the Australian market. 

Breeder Genetics was founded in 2019 by Jack Laurie, a sixth-generation cattle breeder with a deep passion for beef cattle and genetics. Jack holds a degree in Rural Science from the University of New England and is committed to balancing phenotype with solid breeding principles, enhanced by data-driven practices. 

As a 100% Australian-owned and operated beef semen company, Breeder Genetics is dedicated to providing premium genetics tailored to the diverse needs of the Australian production system. Jack’s travels across Australia, the US, Canada, New Zealand, and Europe have given him insight into a variety of breeding practices and operations. 

With a dedication to building strong client relationships grounded on trust and shared goals, Breeder Genetics focuses on understanding the unique needs of each breeder. We are committed to advancing the industry and continually improving breeding outcomes, ensuring that our clients achieve long-term success within their operations. 

Jack Laurie
Jack Laurie
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